Whiskmy Aroma Academy

Trade Program

Are you in the business of selling Scotch Whisky?

The Whisky Academy can help with:

  • Supplying Trade Price Aroma Nosing Kits
  • Training your staff
  • Tailor made Master Classes


Retailing the Aroma Nosing Kit System

Generate attractive margins on this educational Aroma Nosing Kit.

  • Provide an attractive purchase for the enthusiast.
  • The perfect gift for those looking for something “a bit different”.
  • It is educational – and it is fun!

Please contact our Sales Office for Trade prices


Training your staff

It is important that your staff are sufficiently knowledgeable to converse confidently with customers about whisky aroma's.

  • The Whisky Nosing Aroma Kit is an excellent training tool.
  • Train your staff quickly and efficiently up to a high level of whisky expertise.

Supplementery knowledge can be aquired through the associated support material from the Academy including:

  • Additional aroma standards.
  • Newsletters.
  • Interactive blogs.

The kit system has become a key tool for Brand Ambassadors in many of the leading whisky companies.


Tailor made Master Classes

We hold a selected number of Whisky Aroma (Nose Training) Master Classes for Trade staff. These can be specifically tailored to your needs.

Please contact us for details.




Although originally developed as a tool for enthusiasts, the Whisky Nosing Aroma Kit has quickly become an invaluable resource for leading practitioners within the Whisky industry. The standard kit system has not only found use amongst Brand Ambassadors (as an integral part of their Master Class presentations and marketing efforts), but it is also used in the distilleries themselves by Whisky Creation teams and Master Blenders.

Our Aroma Academy is in the process of developing an increasing spectrum of aroma standards for Scotch Whisky.

Our working relationship with some of the leading Whisky companies has now developed to the stage where we have also ;

  • developed bespoke kit and aroma solutions tailored to individual whisky brands
  • conducted bespoke training sessions and
  • offered Whisky “Nosing consulting”

Please contact us for special trade prices for the Standard Whisky Nosing Aroma Kit system or for a free consultation regarding how we could assist your business.


Corporate Events

Looking for something just that bit different for a Corporate Event?

Then why not introduce your staff or customers to a Scotch Whisky Aroma Master Class evening?

Master Class includes ;

  • Introduction to Scotch Whisky
  • Introduction to the Sense of Smell
  • Introduction to Scotch Whisky Nosing & Tasting
  • Identification of the key aromas which define the flavours of the leading Single Malts
  • Sampling of some great Scotch Whiskies!

For an interactive, educational and fun evening in a relaxed atmosphere – it is undoubtedly a great way to build those relationships!

Please contact us for more information.

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